About Us

Kyraas Jewel Enterprises is a contemporary house of brands built to celebrate personal style with substance. We create and scale digital‑first labels that blend design, quality, and thoughtful production—starting with our two flagship brands: Sylvra and Knytra.

Our Story

Founded by Harsh Rathore, Kyraas began with a simple belief: premium design and craftsmanship shouldn’t be out of reach. We obsess over materials, fit, and finish, and we partner with makers who care as much as we do. From product to packaging to after‑care, we keep things honest, modern, and customer‑first.

What We Do

We operate and grow purpose‑built, internet‑native brands that serve distinct communities:

1) Sylvra — 925 Silver Jewelry

Refined, everyday‑elevating pieces crafted in 925 sterling silver. From minimal staples to statement styles, Sylvra focuses on clean lines, lasting shine, and a modern aesthetic with cultural roots. Expect attention to detail, comfortable wear, and long‑term value.

Highlights

• Premium 925 sterling silver (S925)

• Modern designs for daily wear and special occasions

• Strict quality checks and thoughtful packaging

2) Knytra — Streetwear, Re‑imagined

Graphic‑led, comfort‑first apparel inspired by urban culture and anime‑driven art. Knytra uses print‑on‑demand and small‑batch drops to minimise waste and keep designs fresh—so what you wear feels personal, not mass‑produced.

Highlights

• Original artwork and limited releases

• Comfortable fits built for daily use

• On‑demand production model to reduce overstock

What Guides Us

• Design with purpose: Aesthetic clarity, useful details, and pieces that age well.

• Quality & consistency: Materials vetted for durability and finish; rigorous QC.

• Ethical mindset: Responsible sourcing and made‑to‑order/limited runs where possible to reduce waste.

• Customer‑centric: Clear communication, practical care guides, and responsive support.

Why Kyraas

• House of specialists: Each brand is laser‑focused on one category and culture.

• Direct‑to‑you: Digital‑first operations keep prices fair and feedback loops tight.

• Modern elegance: A consistent design philosophy across jewelry and apparel.

Founder’s Note

“Kyraas stands for craft without compromise and style without pretense. With Sylvra and Knytra, we’re building labels that feel personal, look modern, and last.” — Harsh Rathore

Connect

• Website: kyraas.in

• Sylvra: sylvra.in

• Knytra: knytra.in

• Support: support@kyraas.in

For press, collaborations, or internships, write to support@kyraas.in with the subject line Partnerships.

Brand At a Glance

• Company: Kyraas Jewel Enterprises

• Brands: Sylvra (925 silver jewelry), Knytra (streetwear)

• Model: Digital‑first, limited/small‑batch production

• Core Values: Design, Quality, Responsibility, Customer Care